Nnarticles on consumer behaviour pdf

Consumer behavior is categorized based on the five questions what, when, why, how and where which are invariably linked to any purchase made. Consumer behavior an overview sciencedirect topics. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. She is a key member of a team exploring how technology can be used to enhance the student learning experience. Marketing approaches to consumer behaviour may be distinguished as cognitive versus behavioural. Consumer behaviour deals with various stages that a consumer goes through before purchasing any product or service. The buying behavior of consumer passes through five stages beginning from recognition of problem, followed by searching information, evaluating the alternatives, purchase of goods and ending with.

Consumer behaviour is said to be an applied discipline as some decisions are significantly affected. The study of consumer behaviour is the study of how individual make decisions to spend their available resources money, time, and effort on consumptionrelated items. Consumer behaviour plays a key role in determining the level of greenhouse gases emitted in terms of deciding the lifetime of an article, frequency of washing and drying, and selection of washing methods by machine or hand and drying techniques. Consumer behavior towards decision making and loyalty to. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. Consumer behaviour in a digital environment european parliament. Schiffman and kanuk 2000 opined that consumer behavior refers to the way people make their choice on their personal or household products by using their available resources such as money, time and effort. The variables that influence consumers on this process are several and also the consequent purchasing decisions that could be divided into.

Meaningdefinition and nature of consumer behaviour. Drawing together evidence from behavioural economics and marketing, this project sought to explore consumer behaviour relating to the purchasing of. The main factors that influence consumer behaviour were considered to be the income of the consumers, price of the foods, attitudes that influence the purchase. This study analyses consumer behaviour and the interaction between consumers and businesses in the digital environment. Consumer behaviour is the study of individuals, groups, or organizations and all the activities. Lets understand the concept in detail with the help of few examples. Pdf consumer behaviour and role of consumer research in. How do technology stores, particularly those owned by apple and microsoft, affect retail sales and market dynamics at malls. Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants. Different streams of research now inform policy making aiming at behavioural change, as described below. Factors such as time, money, effort on consumption and user related items are the key factors that influence the behaviors of consumers. Consumer behavior as a fundamental requirement for effective.